The broadcaster of the T20 league Max has launched a marketing campaign for the T20 league that kicks off on April 3. Max has roped in Farah Khan to choreograph some signature moves for the campaign a four, a six and a wicket -- that will be part of three short films, three instruction videos and a big ad-film.
The "Sirf Dekhneka Nahi" campaign encourages the audience to not just watch the Pepsi IPL but to participate and rejoice in every moment of the game with dance moves choreographed by Farah.
The tournament, featuring 76 matches, will be played at different venues across India and commences on April 3 and the final match will be held on May 26.
Viral Bhayani
Social Publishing:
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