Kajol is one star who has achieved a unique identity in the big bad world of Bollywood. Pick any of her movies and you will see that she has something special to offer. Kajol was never the silly heroine who awed and gaped at the heroic stunts performed by the hero.
Even outside movies, Kajol was unique. In a recent interview she admitted that she never bothered about brands until recently. She wore what she liked! That is true because I remember her receiving her Best Actress trophy about a decade back, wearing a simple dress and glasses sans make-up.
Well, the point is that Kajol wore her charm and acting prowess as her accessory. She carried just one brand - 'brand Kajol'.
What then, changed that for her today? Is the pressure of media, and the audience so strong that strong-willed B-town ladies such as Kajol are forced upon the brand bandwagon? Is it just the need of the hour that Kajol gave in to? Well, for all you know it could be that Kajol just moved on with the changing times...though we do wish that nothing so superficial should ever change this lady, who always stood her stand..and stood strong.