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What's next India?

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As if it was not enough that film-stars and models went on propagating the use and advantages of making your skin 'fairer' through creams and soaps, here comes the limit of it all. Here is a baby oil brand advertising the ability of the product to lighten the babies' skin. The baby picture shows the baby in three shades of colour, indicating the lightening of the skin with the use of the product.

Really? Isn't it bad enough that you show tragic girls losing out on all the good men out there because of their dark colour, that you now target little infants?

Well, what are your thoughts on this colour-obsessed country of ours?

P.S: Probably this is an old ad but I just happened to come across it in a leading daily the week.

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