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Siddharth Malhotra walks the ramp for Manish Malhotra - WIFW AW'13

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Siddharth Malhotra walks the ramp for Manish Malhotra-WIFW AW'13.

Manish Malhotra's "threads of emotion" celebrates the magic and heritage of embroidery. Says Manish, "Last 2 years I have promoted Kashmir thread and zari work as well as chikankari work from Mijwan. Wills India Fashion Week is just the beginning. The idea is to focus on craftsmanship and showcase it at various fashion weeks by roping in celebrities, thus making it more popular and in turn influence more people to wear these handcrafted pieces.

Viral Bhayani
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