Managed by GS Worldwide Entertainment, the All Stars Football Club – a property of charitable trust, Playing for Humanity –spearheaded by Bollywood icons Abhishek Bachchan, Ranbir Kapoor and several others will play their first game on the 30th of March 2013 at the Jawaharlal Nehru Stadium in New Delhi, against the All Hearts Football Club comprising of the Indian Cricket Team, led by captain Virat Kohli.
With the aim to raise funds for one of India’s largest non-profit organization -Magic Bus that works towards creating a better future for over a million children living in poverty from childhood all the way through to gainful employment, “Playing for Humanity”, has used the ever growing game of football as a platform. This venture looks at bringing Sports and Entertainment together to demonstrate each other’s strengths by adding immense value to the business of brands.
Bunty Walia, GS Worldwide Entertainment says, “When we met and brainstormed we thought the ideal way of going about raising funds was through a sports platform and football was the ideal channel– This year we look to raising funds for Magic Bus and everyone on the team is kicked about it and going all out to ensure the campaign is a success”.