Seen here is Shahrukh Khan supporting Farhan Akhtar's MARD (Men Against Rape and Discrimination) campaign which will take an innovative turn at the IPL T20 tournament.
On 26th April, Farhan Akhtar will distribute 70, 000 mustaches in one of the biggest matches between Shahrukh Khan’s team Kolkatta Knight Riders and Priety Zinta’s Kings 11 Punjab at Eden Gardens. Everyone in the huge stadium including SRK and Preity will be sporting a mustache in support to the cause, MARD.
Farhan conceived MARD after an incident in August 2012. Pallavi Purkayastha, a Mumbai lawyer was sexually assaulted and then killed by her home watchman. In March 2013, Akhtar performed at a college concert in Bangalore wearing a t-shirt with MARD's logo. He also attempted to popularize this campaign using social networking sites. In an interview, he stated that he wanted to bring the campaign to education institutions, such as schools and colleges, "to drive home the message that women need to be respected."