With new promotion techniques coming up these days, the team of "Aurangzeb" promoted the thriller only at an under-construction building site.
Set in Gurgaon, the movie starring Arjun Kapoor in double role is about land mafia and features Jackie Shroff as a builder, while Rishi Kapoor plays a cop trying to nab him for being involved in illegal activities, hence the under-construction sites for press meets.
According to sources, the filmmakers feel that such locations are appropriate for the new style of press conference to take place so that the interviewers will get the feel of being a part of the movie.
Directed by Atul Sabharwal, "Aurangzeb" also stars Amrita Singh, Prithviraj Sukumaran and Sashaa Agha in prominent roles. It is slated to release May 17.